- Pay-per-click is commonly associated with first-tier search engines . With search engines, advertisers typically bid on keyword phrases relevant to their target market.
- websites can offer PPC ads. Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list that has been added in different ad groups
Video advertising encompasses online display advertisements that have video within them, but it is generally accepted that it refers to advertising that occurs
Google AdWords remarketing is a form of online advertising that enables sites to ... on all things online marketing; Learn PPC the easy way with PPC University
Social advertising is advertising that relies on social information or networks in generating, targeting, and delivering marketing communications.
Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media and more. Unlike text-based ads, display advertising relies on elements such as images, audio and video to communicate an advertising message.
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