Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing visibility of a website or a web page to users of a web search engine.
SEO refers to the improvement of unpaid results, and excludes the purchase of paid placement.
SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines.
Every small or multi-location company can grow their business and attract more customers using local SEO strategies. In this local SEO guide we explain what local search optimization is, and why using a local SEO company can help improve your online visibility.